“Father’s love is as high as Mount Thai, mother’s kindness is like water flowing from the source,” since childhood, parents have always given their children all their love, care, and education. And choosing the right kindergarten is a concern for every parent. So how to effectively enroll kindergarten students, attract parents, and provide their children with the best educational environment?
Understand Parent Psychology
1. Put Yourself in Parents’ Shoes
“Like father, like son,” choosing a kindergarten for their child is a significant decision for every parent. They want their child to study in a safe, happy, and well-rounded environment. Therefore, put yourself in their shoes, understand their desires, worries, and concerns.
2. Identify Parents’ Needs and Desires
“Wise birds sing loudly, wise people speak sweetly,” understanding parents’ needs and desires is the key to providing effective enrollment solutions. By surveying and gathering information, you will grasp important criteria such as:
- Safe learning environment: Parents always want their children to learn in a safe, clean, and airy environment with full equipment, toys, and modern facilities.
- Suitable curriculum: They want their children to learn according to an age-appropriate education program that develops thinking, language, motor skills, and life skills.
- Professional teaching staff: Parents are very interested in the professional qualifications, experience, and dedication of teachers. They want their children to be taught by good, dedicated teachers who love children and know how to impart knowledge effectively.
- Rich extracurricular activities: Extracurricular activities help children develop comprehensively, practice skills, improve health, and help them have fun, entertain, and learn more useful knowledge.
- Reasonable costs: Parents are also concerned about tuition fees, other fees, and accompanying services.
3. Build Trust and Confidence
“Sweet words like honey, people’s hearts easily change,” build a good relationship with parents, create trust and confidence so they can feel secure in entrusting their children to the school.
Effective Enrollment Channels
1. Website and Social Media
“Want to know what people think, go online and see,” in the digital age, websites and social media are effective communication channels to attract parents. Invest in building a professional website, update information regularly, share photos and videos about school activities, curriculum, teaching staff, and facilities. At the same time, you should also use social networks such as Facebook, Instagram, and Youtube to promote the school’s image, share engaging stories and articles, and interact with parents.
2. Seminars, Open Houses, and Events
“A straight tree is not afraid of standing dead,” organizing seminars, open houses, and events is an opportunity for you to introduce the school, curriculum, teaching staff, facilities, and attract parents to visit and learn more.
- Enrollment Seminars: Invite well-known preschool education experts such as [Expert Name 1] and [Expert Name 2] to share useful knowledge about preschool education, effective teaching methods, and new educational trends.
- School Open House: This is an opportunity for you to show the school’s professionalism, dynamism, and creativity. Organize fun activities, entertainment, physical games, art performances, and booths introducing educational products.
- Events: Participate in educational events, education fairs and exhibitions, and community programs to introduce the school and attract parents.
3. Promotions and Incentives
“Sell cheap to compensate for profit,” apply attractive promotions and incentives to attract parents to enroll their children in the school.
- Tuition reduction: You can apply tuition reduction programs for early registration students, for students with difficult circumstances, or for students registering in groups.
- Gifts: You can give attractive gifts to new students such as backpacks, pens, toys, uniforms, scholarships, etc.
- Service gifts: You can give accompanying services such as shuttle bus, lunch, talent classes, etc.
4. Word-of-Mouth Marketing
“Wise people learn letters, foolish people learn paths,” leverage the power of word-of-mouth marketing to attract parents. Build a good image for the school, and build good relationships with parents, teachers, and students.
- Praise and share: Praise and share beautiful stories and images about the school, teachers, and students on social networks, forums, and specialized websites.
- Parent support: Support parents wholeheartedly and thoughtfully, answer all their questions, listen to their feedback, and build good relationships with them.
- Organize events: Organize events such as family days and extracurricular activities to connect parents, create opportunities for them to interact, share experiences, and work together to nurture love and success in educating their children.
Important Considerations
- Build school brand: Build a unique, distinctive, and attractive school brand and build trust for parents.
- Invest in education quality: Invest in education quality, equipment, facilities, and teaching staff to provide students with the best learning environment.
- Always keep your word: Keep your word to parents, fulfill your commitments, and build trust and reputation for the school.